RESUME
WORK EXPERIENCE
2011 - Present
Freelance Marketing and Events Consultant
New York, NY
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Create & execute individual digital/marketing & publicity plans – per diverse set of clients’ needs, with Poppy Music (now mtheory), and with FreshTracks music talent and lifestyle brands
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City Smarts: created social media branding plan drove up student impressions 125%, and outreach plan for parents that increased new business 45% in school year, and increased profile in a saturated market
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Partnered with Saturn Advisory on a recruitment project for a new tech company
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Conceived, created, produced, directed, and shopped a pilot of cooking show with the team at Fox Rothschild See Projects for EPK
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Planned 3 weddings and related events for ~200 attendees; managed $50k and $100k budgets - including research, hire, and coordination with vendors before and during events; coordinated guest lists and head counts; assisted with menu and decor planning
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Consulted for girls in STEM nonprofit 11 Betties 2013 – 2015
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Created a marketing and press strategy for 11Betties.org and socials for launch and ongoing; Found group a 501C3 Fiscal Sponsor
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Raised $10,000+ for group
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Created initial fundraiser via Indiegogo platform; Wrote best practices for fundraising going forward
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April - July 2010
Director of Digital Marketing
Universal Republic Records
New York NY
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Created and executed marketing plans and budgets for premier artists’ album campaigns, including Jack Johnson (Single 1 million sold and second Single 500,000 sold)
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Strategized artist/branding development campaigns and budgets for new artists, Atomic Tom and The Rescues - both bands came to label from heated label bidding wars
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Atomic Tom: Crafted social media strategy and grew fanbase using Facebook. Created authentic connections between band and fans, and built brand identity to increase radio promotion and sales
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Managed relationships with major online press/video portals: AOL, Yahoo, ClearChannel (now iHeartMedia), and Vevo
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Innovated cross-promotions with other departments for such projects as Get Him to The Greek Soundtrack
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Created project management systems and best practices guidelines within the Digital Marketing Team to create an organized team with a shared information dynamic
2008 - March 2010
Associate Director of Digital Sales
Sony Music
New York NY
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Managed advertising plans and budgets for top retail account with a projected yearly budget of $1M+
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Created and executed artist development and project marketing strategy for premier and new artists, including:
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Beyonce 9 Multi-Million Singles sold, 18 Singles sold 500,000+, 6 Albums sold 1 Million+
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Bob Dylan Album sold 1 Million, 3 Albums sold 500,000
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​Bob Dylan Grew fanbase younger for the album Modern Times with iPod commercial (2007). Managed up, consulting with artist management on the contract, pre production, post production; and planned and executed album marketing around the ad. Created digital market interest for this artist See Projects
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Sade Album sold 1 Million
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Adele Album sold 1 Million+, 4 Singles sold 1 Million+, 1 Single sold 500,000
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John Legend Album sold 1 million, Single sold 500,000​ See Projects
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Sara Bareilles Album sold 1 Million, 2 Singles sold 1 Million, 2 Singles sold 500,000
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​Sara Bareilles Pitched and secured prestigious iTunes Single of the Week. Promoted and directed marketing campaign which increased single and album sales. Pitched and confirmed Rhapsody/MTV national campaign featuring the second single which propelled album to 1 million sold See Projects
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Collaborated with Marvel, Disney Studios, and AC/DC management to market and sell Iron Man 2 Soundtrack - album sold 500,000
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Developed and implemented retail plans for album launches and long-term retail promotions for artists with digital retail partners: iTunes, Amazon, Walmart.com, BN.com, Microsoft, Rhapsody, and Borders.com; worked with these partners to create and meet individual sales goals
VOLUNTEER EXPERIENCE
2014-2017
New York Cares Volunteer
New York, NY
Led ESL group conversations, assisting English learners to improve reading, speaking, and cultural fluency
EDUCATION
Columbia University
New York, NY
Continuing Education Program
Finance Course
Northwestern University
Evanston, IL
School of Communication
Bachelor of Science in Communication
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Honors: Dean’s List, National Society of Collegiate Scholars
PROFESSIONAL SKILLS
Chapped Hands, Full Heart, Can't Lose
Project Management
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Recorded Content Production
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Live Event Production
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Digital Marketing
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Social Media Strategy
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Marketing Strategy
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Artist/Brand Development
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Copywriting
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Integrated Marketing
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Email Marketing/CRM
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SEO
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Web Content Development