PROJECTS
A Bob Dylan commercial. A cooking show. The website for a bakery in Queens. What do they all have in common? You guessed it: I've helped bring them to life. While I've worked on many more projects than what you'll find here (because NDAs are real), scroll through to check out a few.
Music
While the rest of the industry was still figuring out the digital media landscape, I was making major moves within it. The effects continue to be felt: The Ting Tings song that was everywhere on TikTok recently? It was part of my original digital marketing plan.
BOB DYLAN x APPLE
Associate Director of Digital Sales & Marketing at Sony
Bob Dylan and Apple iPod: two American brands that sell themselves — or each other, as they do here in this commercial! I facilitated the deal to make this ad happen and oversaw all of the crucial bits of pre-production that made it a success for Dylan, Columbia Records, and Apple.
SARA BAREILLES X RHAPSODY
Associate Director of Digital Sales & Marketing at Sony
It started when I won the iTunes Single of the Week for the then up and coming artist. Then, seeing the sales opportunity with my partner at Rhapsody, I secured the enormous, inescapable Rhapsody ad campaign for this now million-album selling Grammy winner.
Asked by CBS News whether she was excited about the Rhapsody ad, Sara said:
"I had no idea it was going to affect album sales the way it has or even the exposure. I wasn't really thinking that far ahead. It's been a huge blessing for sure."
​
JOHN LEGEND X ITUNES
Associate Director of Digital Sales & Marketing at Sony
On iTunes' first-ever Live at the Palms event, I negotiated the contract with iTunes and the Palms and ensured that Columbia and John Legend's production standards would be met during the performance. That taping was eventful, but also so successful for John, iTunes, and the label, it kicked off a series for iTunes featuring many of my Columbia artists. Check out the live EP by clicking on the Apple Music icon!
CREATIVE
businessES
From artists to small business owners, I love supporting creators of all kinds — it's a fulfilling way for me to bring my wide variety of marketing skills together in new and unexpected ways.
IBBY & LULU'S BAKERY
Website Marketing Consultant
When Queens-operated, woman-owned bakery Ibby & Lulu's needed a website, I consulted on a plan, layout, first draft, and upkeep best practices in order to increase new orders. Owner-baker Nazia Noor now has an elegant and engaging virtual home from which to take orders for her signature event cakes and direct traffic for holiday rushes like Eid-Al-Fitr. Take a look at Nazia's stunning work by clicking on her logo.
Pendleton Designs
Marketing Consultant
At Architectural Digest's Home Design Show 2015, I helped Pendleton Designs and Poppy Music create tools like this one-sheet to sell both the work and its artisan to the press and the buying public. The results: lots of positive press at home design's most premiere event, and that table you see pictured? It sold on the first day.
CREATIVE
PROJECTS
When I have an idea, I like to take it as far as I can. Proof? See below. If you thought New Yorkers never use their 21-square-foot kitchens, prepare to have your mind blown.
Cooking x health Show
Creator, Director, Producer
A woman, a plan, a cooking show... I came up with the idea for a show specifically for people with medical dietary issues—an increasing and often overlooked segment of the American population. The goal was to create a show that connected people to food they loved to their health goals. Have you ever tried a Chocolate Beet Cake? I then wrote, cast, produced, and directed the EPK in collaboration with a crew of 10, which you can watch right here.
A Great British Baking Project
Creator, Director, Producer
Who turns a pandemic pet project into a full-on social media marketing exercise? This gal right here! I developed and executed a weekly cooking challenge on Instagram that followed the entire Season 4 of The Great British Baking Show. With an average engagement rate of 44% and an average reach of 56K, I made a lot of friends along the way. Click on the IG logo to see more.
